We live in a diverse and constantly changing information‐rich society and culture, immersed in visual communication. In year 11 ATAR design, students will explore the area of product design, discover that the commercial world is comprised of companies requiring consumer products, services and brands for a particular audience, and are introduced to the concept of intellectual property. Students will work in the contexts of photography and graphics to create a range of product and packaging designs including but not limited to magazine layouts, still life/food photography/styling, T-Shirt design, develop community based photography projects, promotional material, advertisements and culture/sub-culture specific design.
Students will have the opportunity to use a range of digital technology such as Adobe Photoshop and Adobe Illustrator, HD cameras and the green screen. In this course, students develop a competitive edge for current and future industry and employment markets.
Students should meet the minimum literacy/numeracy requirements of Year 10. Previous experience in Photo Media/Creative Photography with a B grade or better is advantageous.
The Year 11 syllabus is divided into two units, each of one semester duration, which are typically delivered as a pair. The notional time for each unit is 55 class contact hours.
Unit 1 – Product Design
Students learn that the commercial world is comprised of companies, requiring consumer products, services and brands for a particular audience.
Unit 2 – Cultural Design
Students learn that society is made up of different groups of people who share diverse values, attitudes, beliefs, behaviour and needs; and that different forms of visual communication transmit these values and beliefs.
Students undertaking year 11 ATAR design can progress into year 12 ATAR design. This course also emphasises the scope of design in professional and trade based industries allowing students to maximise vocational and/or university pathways.